FoxP2 came up with this great idea to promote an online spam filter. Instead of a boring ad they did the complete opposite and filtered out all the ads on 2 pages of a newspaper. Just illustrate what a spam filter does appears to be the perfect approach. The text in the empty space says “This ad blocked by Mweb Spam Filter”.
Company: Mweb Spam Filter
Agency: FoxP2, Cape Town
Country: 
South Africa
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Mweb Spam Filter: Blocked ads
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